As Armando Iannucci highlighted in this lecture, never underestimate the intelligence of your audience. Instead, take the ‘Field of Dreams’ approach: If you build it, they will come.

What this means is, don’t try and dumb down your writing by thinking that it’s ‘Too Clever’ for your audience. Grow up, stop being so full of yourself. If it’s funny, they’ll get it. If it isn’t, then re-write it.

Dumbing down your comedy can be incredibly condescending. People like to think they’re better than other people, and with subtle, intelligent comedy, people will pat themselves on the back for getting the joke.

If they don’t get it, you’re not writing for them.
If they still don’t get it, maybe it’s too obtuse or just not funny.

Carefully consider what you’re writing and who it’s for.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s